Skyrocket Your Online Marketplace Traffic in 2023

As the new year begins, enterprise businesses must come up with innovative strategies to boost traffic to their multi-vendor ecommerce websites. To help you achieve this goal, we have compiled a list of the latest ecommerce trends and techniques that will assist you in planning your marketplace website growth strategy for 2023.

To start, it’s important to note that ecommerce sales are predicted to account for 20.8% of total retail sales worldwide in 2023, and the B2C ecommerce marketplaces are expected to generate $3.5 trillion in sales by 2024. Additionally, 30% of consumers say that influencer recommendations heavily influence their purchasing decisions, and 42.9% of ecommerce sales are anticipated to occur via mobile commerce by 2024.

Furthermore, it’s crucial to understand that poor customer experiences can drive away 76% of customers, and 83% of consumers consider customer service quality when deciding what to purchase. With this in mind, it’s essential to optimize your online marketplace to sell better in 2023. By utilizing the right strategies and technology, enterprise ecommerce brands can elevate their businesses seamlessly.

To increase traffic on your online marketplace in 2023, consider the following strategies:

  1. Implement hyper-personalization – 87% of customers are highly influenced by personalization. Utilize hyper-personalization on your enterprise marketplace website by offering personalized content, messages, and buyer journeys to address customers’ needs and make them feel comfortable shopping on your platform. Litekart’s headless architecture allows for easy tweaking of the frontend and backend to implement multi-level personalizations, including customizing shipping solutions, discounts, offers, prices, content, and checkout processes. Additionally, you can up-sell and cross-sell products through real-time personalized notifications.
  2. Adopt an omnichannel approach – In 2023, more than 52% of ecommerce sites have mastered their omnichannel capabilities with a focus on mobile commerce. Meet customers on multiple touchpoints by using Litekart’s ready-to-use omnichannel ecommerce solutions to connect with your audience and take your brand where customers are. Litekart enables creating consistent buyer experiences and quickly adding new customer touchpoints using the same backend logic and APIs. It also allows to create online marketplaces apps in just a few clicks
  3. Onboard more vendors – As you expand your business to include more vendors and products, you will also see an increase in traffic. With Litekart’s multi-vendor ecommerce website solutions, you can easily onboard and manage multiple vendors on your marketplace website, and it includes a comprehensive end-to-end vendor management solution.
  4. Optimize landing pages for maximum impact Creating targeted landing pages is crucial for making a strong first impression on customers. Your landing page is the first thing visitors see when they arrive on your online store, so it’s important to make sure it’s user-friendly, responsive, and personalized. By including relevant products, tailored content, and other elements based on user expectations, you can increase the chances of converting visitors into customers. With a well-designed and optimized landing page, you can boost your traffic and improve the overall user experience.

As you expand your business to include more vendors and products, your traffic will also increase. The reasoning behind this is simple. With a larger number of product categories on your online store, you can cater to a wider variety of buyer groups, thereby attracting more visitors to your site to make a purchase.

Litekart’s multi-vendor ecommerce website solutions make it easy to onboard and manage multiple vendors on your marketplace website. The platform also includes a comprehensive end-to-end vendor management solution that allows you to easily approve or reject vendor products, view vendor details, calculate commission and payouts, and analyze vendor performance.

In addition to onboarding more vendors, there are other ways to increase traffic on your online marketplace. One strategy is to adopt an omnichannel approach, meeting customers on every channel they frequent. Litekart’s ready-to-use omnichannel ecommerce solutions make it easy to connect with your audience and take your brand where your customers are.

Another strategy is to focus on hyper-personalization, offering personalized content, messages, and buyer journeys to customers. Litekart allows you to easily customize shipping solutions, discounts, offers, prices, content, and checkout processes to create a more personalized shopping experience.

Finally, it is important to provide a high level of customer service and a positive experience. A staggering 76% of people will stop doing business with a company after two poor customer experiences. With Litekart, you can easily implement integrated shipping, discounts, and seller-specific pages, as well as unified notifications to keep all parties informed.

By implementing these strategies and utilizing the tools and features offered by Litekart, you can increase traffic on your online marketplace and take your enterprise business to the next level in 2023.

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