Understanding Product Variants

Product variants are variations of a product that are made available to customers. When customers shop online, they can view the same product in different unique options, such as color, size, price, etc.

Before launching your e-commerce venture, it is essential to have a thorough understanding of the products you plan to offer, including their strengths, weaknesses, variations, and characteristics. In this context, it is crucial to define what a product variant is.

Examples of Product Variants:

  • An online bookstore offering a book in both paperback and hardcover formats.
  • A gaming store offering a console with two storage options: 1 TB HDD and 500 GB HDD.
  • An online fashion store selling a dress available in two different color options: red and blue.

The significance of having product variants in an online store cannot be overstated. Having multiple variations of a product makes it easier for customers to choose the one that best meets their needs. Adding multiple variants to a product can be done with minimal effort and increases the likelihood of customers finding the specific item they are looking for.

On Litekart, adding product variants is made simple by its headless, flexible architecture. With Litekart, you have the ability to easily add, modify, and refine your product catalog. For more information on creating new products and modifying variants and attributes, please refer to the Litekart documentation.

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